K-Pocket Executive summary

A new fans engagement platform which exclusively targets the K-POP, Travel, Football and Electronic Dance Music World

2021-2022

K-Pocket, the Future of Fan Engagement

The world is now more connected than ever. But still, K-POP, Travel, Football and Electronic Dance Music fans are expected to collect the content they desire on multiple platforms, with communication expected to flow in only one direction: from the star to the fan. K-Pocket unites all the content from idols and organizations in K-POP, Travel, Football and Electronic Dance Music on one platform, adding unique opportunities for fans to enter a two-way relationship with stars and fellow fans.

Fans in the K-POP, Travel, Football and Electronic Dance Music world are some of the most committed in the world. Often, they sacrifice a lot of time and money into supporting their idols and organizations without receiving much in return. K-Pocket enables idols and organizations in K-POP, Travel, Football and Electronic Dance Music to give something back to their most loyal and devoted followers, with a range of exclusive benefits.

K-POP, Travel, Football and Electronic Dance Music have a unique ability to unify and promote social change. To do more than entertain but also influence the world for the better. K-Pocket recognizes this and has its bigger purpose deeply enrooted in supporting good causes, by enabling fans, idols and organizations in K-POP, Travel, Football and Electronic Dance Music to give something back to society and promote a better world in an open and 100% transparent manner.

K-Pocket is a new fan engagement platform that exclusively targets K-POP, Travel, Football and Electronic Dance Music. By introducing a best-of-breed social fan engagement platform. By combining all the modern-day features of fandom into a single platform, K-Pocket provides fans with a unique and the first all-in-one game changing solution.

K-Pocket is the first ever platform which puts fans at the forefront. K-Pocket recognizes the importance of fans, understands what they want and has created an ecosystem that gives fans tangible benefits.

Benefits on K-POCKET

Benefits for Clubs & Idols on K-POCKET

  • Strengthened identity and branding by intensified exposure to fans
  • Access to tools to manage interaction with fans efficiently
  • Improved communication with fans, increased fanbase and more value to Clubs & Idols
  • Earn profit without additional effort
  • Our profit-sharing model makes Club & Idols a business partner

Benefits for Fans on K-POCKET

  • Increased online and even face-to-face contact with their Clubs & Idols
  • Improved insights on the habits and passions of their Clubs & Idols
  • Gain recognition by buying virtual collector items or a status upgrade to VIP fan
  • Up-to-date Clubs & Idols feeds about must-see and must-go competitions and activities

Integrated within existing social networks with no additional time consumption

Advantage

  • For Fans

K-POCKET has taken fan engagement to another level!

As our days get busier and the communications channels we use become more cluttered, people are increasingly turning to all-in-one solutions to manage many aspects of their lives.

Rather than searching through physical or online stores for our favorite music, 36% of music is now streamed through Spotify. Instead of scrolling through websites for video content, 78% of online video is accessed through YouTube. And to save time finding hotels, contacting them and making reservations, a huge 92% of all hotel bookings are made online through platforms such as Booking.com.

K-POCKET takes this centralized model and runs with it by creating a complete fan ecosystem, where fans can find out anything and everything about their heroes.

Recognizing every fan is different in terms of the experience they seek, K-POCKET enables its fans to shape the way they engage with their Idols to fit in with their needs, interests and lifestyles.

But K-POCKET goes further.

K-POCKET offers fans a more personal fan experience, with tailored content to their needs, unique opportunities to interact with their heroes, and fun games to play alongside fellow fans.

K-POCKET offers fans a more rewarding fan experience, with loyalty programs and membership schemes giving back to the most dedicated fans, as well as special offers for

merchandise and tickets, and the opportunity to win exclusive fan experiences.

  • For Idols / Clubs

A simple, effective, and powerful way for idols and organizations in K-POP, Travel, Football and Electronic Dance Music to reach, engage with, and benefit from their sizeable fan bases.

K-POCKET provides idols and organizations in K-POP, Travel, Football and Electronic Dance Music a way to grow their fan base and monetize their daily social networking activity.

The time and effort idols and organizations in K-POP, Travel, Football and Electronic Dance Music spend sharing content with their followers will not significantly change from the other platforms which they currently use. K-POCKET offers idols and organizations in K-POP, Travel, Football and Electronic Dance Music a profit-share model that invites them to become a financial partner of K-POCKET.

K-POCKET understands that Idols already have established fan bases on other social media platforms. So when they post on K-POCKET, followers on other social media sites will automatically be notified. Idols can share their K-POCKET link in every status update or interaction with Facebook or Instagram, for example. This translates into potentially millions of automatic link impressions of their K-POCKET content, driven via their existing social audiences.

K-POCKET is a game-changer for Idols and clubs, helping them derive revenue from their fans by providing a platform through which they can offer fans added value goods, experiences and interactions.

  • For Brands

K-POCKET provides a powerful influencer marketing platform for some of the key brands of the K-POP, Travel, Football and Electronic Dance Music world.

Using a data-driven approach, K-POCKET explores geographic and demographic information to predict which high profile idols and organizations in K-POP, Travel, Football and Electronic Dance Music are likely to have the greatest impact for which brand. These predictive analytics provide a valuable insight for brands in selecting the most lucrative sponsorship and advertising deals.

K-POCKET extensive understanding of the idols and organizations in K-POP, Travel, Football and Electronic Dance Music they have partnered will help to provide brands with better opportunities for association and sponsorships. Businesses and brands can link up with idols and organizations in K-POP, Travel, Football and Electronic Dance Music who match the values of the brand and who will help that brand project a positive image.

Store

Your favorite merchandise all in the K-POCKET Store.

Web shop will constantly be updated with the newest merchandise and offers from

the Idols and Clubs.

  • Unique products
  • One-stop shop
  • Discounts
  • Cashback
  • Earn K-POCKET Money
  • ABTS Concert Ticket
  • ABTS idols product

K-POCKET Money

As a pure utility, K-POCKET Money intrinsic value is to grant access, access to the fans globally, to the idols and to the clubs. Ensuring that beyond the scope of traditional social media channels, K-Pocket is able to engage, grow and unify a vast community of disenfranchised and dissatisfied fans.

Our fans want to buy tickets, merchandise and experiences, and they want to feel valued for their loyalty. Similarly, our idols and organizations in K-POP, Travel, Football and Electronic Dance Music want to monetize and reward their fanbase they have worked hard to cultivate. The K-POCKET Money provides a streamlined way to deliver a reciprocal loyalty program which encourages fans to get more involved and to be rewarded for this greater involvement.

K-POCKET Money is a utility Money, and ownership of K-POCKET Money provides fans with access to a wide range of exciting opportunities which bring them one step close than anyone else to their idols and organizations in K-POP, Travel, Football and Electronic Dance Music.

By owning the K-POCKET Money, users are rewarded with:

  • Cashback proportional to the number of K-POCKET Money held and their fan engagement level
  • Discount on membership
  • A multiplier on loyalty points earned

K-POCKET Money holders are also rewarded with a range of other benefits such as:

  • Priority access to tickets for matches, shows , and events
  • It serves as the measurement K-POCKET Money of loyalty programs.
  • It acts as an exchange mechanism between all user-created loyalty programs.
  • A means of attributing privilege rights for K-Pocket money holders.
  • And much more
  • The more engaged a fan is within the platform and based on the quantity of K-POCKET Money the Fan owns, the more K-POCKET Money they can earn, opening up a myriad of opportunities to become one with their idols and organizations in sports and entertainment.

Core benefits of the K-POCKET Money

Cashback

K-POCKET Money to be distributed to fans based on two factors:

1) their level of engagement on the platform

2) the number of K-POCKET Money they have held through the month. By being active on the K-POCKET platform and holding K-POCKET Money fans will be eligible to receive a portion of these rewards.

Discounts on membership and other items

depending on the number of K-POCKET Money held, premium membership will be available at up to 100% off the standard price.

A multiplier on loyalty points earned

as fans use the K-POCKET platform they earn loyalty points by engaging in a range of activities or buying merchandise from the K-POCKET platform. By holding K-POCKET Money, the amount of loyalty points they earned are increased by up to 100%.

Market

The number of K-POP fans worldwide has increased to nearly 100 million according to https://en.yna.co.kr/. As of the end of last year, compared with the previous year’s statistics, K-POP fans in Europe increased from 6.6 million to 15.04 million, an increase of 128%; Africa and the Middle East increased from 230,000 to 320,000, an increase of 39.1%; The Americas region increased from 11.85 million to 12.15 million, an increase of 2.53%; the Asia-Pacific region increased from 70.6 million to 71.81 million, an increase of 1.71%.

With a platform specifically for fan engagement, K-POCKET predicts an userbase of more than 500 million fans through its platform by 2024. Each enjoying a richer, more personalized engagement with their idol.